Online ads · Digital billboards · Custom technology

Online and out-of-home advertising, run on one dataset.

Vectora.work is a data-driven technology company specializing in online and digital billboard advertising. We plan, buy, and measure campaigns on the web and on outdoor digital screens across all 50 states and 210 markets, using advertising technology and custom tools we build ourselves.

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Online + billboards Vectora.work logo Entire USA
50 + DCEvery state and Washington, DC covered
210US media markets, online and out-of-home
2 channels, 1 viewOnline and billboard results reported side by side
What we do

Five services. One set of data under all of them.

A phone screen, a highway billboard, or the tool we build for you: the same dataset decides where the money goes. Online and billboard campaigns are two outputs of it. Advertising technology connects them. Custom software fits it to your business.

Online Advertising

Search, social, video, and programmatic display, planned by market and audience and measured to the same standard as every other channel.

  • Paid search and paid social
  • Video and programmatic display
  • Budgets and reporting set market by market

Digital Billboard & Out-of-Home Advertising

Digital billboards (DOOH), place-based screens, and transit, selected by audience and location and reported next to your online results.

  • Digital billboards and roadside DOOH
  • Place-based and transit screens
  • Planned from the same audience data as online

Advertising Technology

Audience data, activation, and attribution systems that connect online and billboard exposure to outcomes you can verify.

  • Audience modeling and first-party data activation
  • Attribution and live performance dashboards
  • Campaign architecture, national to single-metro

Custom Software & Automation

Custom-built technology for what off-the-shelf tools miss: data pipelines, internal tools, automations, and integrations. Scoped to your workflow, delivered in phases.

Data & Analytics

Clean pipelines and dashboards that show performance by state, market, and channel in one view.

Process

How a project runs

DiscoverGoals, audience, the data you already have, and what "working" means.
DesignA scoped plan: markets, online and out-of-home channels, systems, timeline, and the metrics that matter.
BuildCampaign infrastructure or custom software, shipped in phases you can see.
Run & optimizeLive reporting by market and channel, ongoing tuning, and a clear picture of return.
Coverage

Every state. Every market. Online and out-of-home.

We cover the entire USA: all 50 states, Washington, DC, and all 210 designated market areas. Online campaigns and digital billboard placements are planned together by market, so a coast-to-coast flight or a single-metro test runs on one plan and one set of numbers.

Map of the United StatesAll fifty states and the District of Columbia highlighted as covered.AlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
  • Every state, every DMANational plans that don't skip markets, and local plans that don't waste spend outside them.
  • Metro to ruralMajor metros, mid-size cities, and rural regions, targeted the same way online and on screen.
  • One reporting viewPerformance by state, market, channel, and placement in a single dashboard, updated as campaigns run.
  • Scale up or downStart with a regional test and expand nationally on the same plan and the same data.
Questions

A few things you might be wondering.

What does Vectora.work do?

We plan, buy, and measure online advertising and digital billboard campaigns. We also build custom software, automations, data pipelines, and reporting tools.

What is digital out-of-home advertising?

Ads on digital screens outside the home: roadside billboards, transit screens, and screens in public places. It is often shortened to DOOH; OOH covers all out-of-home advertising, digital or not.

Do I need a full brief or budget before getting in touch?

No. Tell us what you're considering and pick “Not sure yet” for budget or timeline if you haven't decided. We'll reply with questions or a proposed scope.

What kinds of custom software do you build?

Internal tools, data pipelines, automations, and integrations for what off-the-shelf tools miss, scoped to your workflow and delivered in phases.

New clients

Tell us about your project.

Fill in the intake form. You'll get questions or a scoped first take, not a sales pitch.

  1. Share your goals, markets, channels, and the data you already have.
  2. We review and reply with questions or a proposed scope.
  3. We agree on the plan and get to work.